Entertainment Related Companies use Trade to Fill Downtime and Build Word of Mouth
Entertainment related business can use Trade to get new clients and offset cash expenses.
- The Deal? Golf course wants to be able to fill their slow periods.
- Cost? They trade their passes in return for access to things they would be spending cash on.
- Savings? They are taking tee times (worth $0 after the clock ticks over) and turning them into cash savings.
- Bottom Line: Excess capacity is filled; new golfers see the course and bring cash clients along. These guests may also spend cash in the pro shop and restaurant while they are there bringing in additional cash revenue.